{"id":1163,"date":"2024-05-28T09:52:44","date_gmt":"2024-05-28T07:52:44","guid":{"rendered":"https:\/\/gate-31.com\/?p=1163"},"modified":"2024-05-28T09:52:45","modified_gmt":"2024-05-28T07:52:45","slug":"digitalisation-du-transport-aerien-reel-progres-ou-source-de-stress-pour-les-passagers","status":"publish","type":"post","link":"https:\/\/app.gate-31.com\/index.php\/2024\/05\/28\/digitalisation-du-transport-aerien-reel-progres-ou-source-de-stress-pour-les-passagers\/","title":{"rendered":"Digitalisation du transport a\u00e9rien : r\u00e9el progr\u00e8s ou source de stress pour les passagers ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une \u00e9tude r\u00e9cente men\u00e9e par la Chaire P\u00e9gase (Montpellier Business School) a mis en lumi\u00e8re une r\u00e9ticence significative face \u00e0 la digitalisation rapide du secteur a\u00e9rien.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intitul\u00e9e <em>Digitalisation du transport a\u00e9rien : r\u00e9el progr\u00e8s ou source de stress pour les passagers ?<\/em>, cette recherche explore les r\u00e9actions des consommateurs face aux technologies num\u00e9riques dans le contexte du voyage a\u00e9rien.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien-724x1024.png\" alt=\"\" class=\"wp-image-1164\" style=\"width:373px;height:auto\" srcset=\"https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien-724x1024.png 724w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien-212x300.png 212w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien-768x1086.png 768w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien-1086x1536.png 1086w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-2024-Digitalisation-du-transport-ae-rien.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Bien que la majorit\u00e9 des passagers interview\u00e9s* reconna\u00eet les b\u00e9n\u00e9fices apport\u00e9s par la digitalisation, tels que l&rsquo;efficacit\u00e9 et la personnalisation du parcours, plus d\u2019un tiers des r\u00e9pondants (35,5%) rejette la digitalisation de l\u2019exp\u00e9rience client, en la consid\u00e9rant comme une r\u00e9gression. Ces passagers r\u00e9fractaires sont souvent moins enclins \u00e0 embrasser pleinement les nouvelles technologies, citant le manque d&rsquo;interactions humaines, la peur de faire des erreurs et le stress li\u00e9 aux technologies digitales comme principales sources de leur r\u00e9sistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<em>Ce rapport met en \u00e9vidence un clivage important dans la perception de la digitalisation entre diff\u00e9rents groupes de voyageurs<\/em>,\u00a0\u00bb explique le professeur Paul Chiambaretto, Directeur de la Chaire P\u00e9gase. \u00ab\u00a0<em>Il est crucial pour l&rsquo;industrie a\u00e9rienne de bien comprendre ces segments de client\u00e8le pour mieux r\u00e9pondre \u00e0 leurs attentes et att\u00e9nuer leurs inqui\u00e9tudes<\/em>.\u00a0\u00bb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-1024x683.jpeg\" alt=\"\" class=\"wp-image-1165\" style=\"width:483px;height:auto\" srcset=\"https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-1024x683.jpeg 1024w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-300x200.jpeg 300w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-768x512.jpeg 768w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-1536x1024.jpeg 1536w, https:\/\/app.gate-31.com\/wp-content\/uploads\/2024\/05\/Chiambaretto-Photo-H-copie-2048x1366.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Paul Chiambaretto, Directeur de la Chaire P\u00e9gase. Image \u00a9\ufe0fChaire P\u00e9gase<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dans ses conclusions, la Chaire P\u00e9gase recommande une approche plus nuanc\u00e9e dans l&rsquo;impl\u00e9mentation des technologies digitales, soulignant l&rsquo;importance de maintenir un \u00e9quilibre entre innovation technologique et pr\u00e9sence humaine.\u00a0<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-Figure-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Chaire-Pegase-Figure-1.\"><\/object><a id=\"wp-block-file--media-8b60473f-008c-45a9-844b-9e64e296cff9\" href=\"https:\/\/gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-Figure-1.pdf\">Chaire-Pegase-Figure-1<\/a><a href=\"https:\/\/gate-31.com\/wp-content\/uploads\/2024\/05\/Chaire-Pegase-Figure-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-8b60473f-008c-45a9-844b-9e64e296cff9\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<em>L&rsquo;objectif est de s\u2019assurer que le d\u00e9ploiement des innovations digitales ne se fasse pas au d\u00e9triment des interactions humaines, pour \u00e9viter d\u2019exclure une partie des passagers a\u00e9riens, en particulier les plus vuln\u00e9rables au stress a\u00e9rien ou au technostress<\/em>\u00a0\u00bb souligne Paul Chiambaretto. <em>L\u2019enjeu est de taille, car au-del\u00e0 des 35% des passagers qui sont r\u00e9ticents \u00e0 la digitalisation, 66% de l\u2019ensemble des passagers a\u00e9riens fran\u00e7ais aimeraient avoir plus d\u2019interactions humaines pendant leur trajet.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9couvrir l\u2019\u00e9tude dans son int\u00e9gralit\u00e9 \u2192 www.chaire-pegase.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Etude men\u00e9e aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentatif de 1022 passagers a\u00e9riens fran\u00e7ais en mars 2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Chaire P\u00e9gase est la premi\u00e8re chaire fran\u00e7aise d\u00e9di\u00e9e \u00e0 l&rsquo;\u00e9conomie et au management du transport a\u00e9rien et de l&rsquo;a\u00e9rospatial. Elle a pour ambition de renforcer les liens entre le monde acad\u00e9mique et les entreprises dans les secteurs de l\u2019a\u00e9rien et de l&rsquo;a\u00e9rospatial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente men\u00e9e par la Chaire P\u00e9gase (Montpellier Business School) a mis en lumi\u00e8re une r\u00e9ticence significative face \u00e0 la digitalisation rapide du &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,54],"tags":[15],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation","category-etude","tag-francais"],"_links":{"self":[{"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":8,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1188,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/media\/1172"}],"wp:attachment":[{"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/app.gate-31.com\/index.php\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}